Structure & Form

In order to improve and maximize the visual display of our product, we need to understand the rules and guidelines that form it.

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With time and care, we can create an incredible experience for our travel advisors.

  • The Grid: Grids bring organization not only to the design, but to the process of creating design.
  • Emphasis and scale: Figuring out the focal point of the design will give your eye the guide it requires to structure the composition, as well as organically build hierarchy.
  • Balance: Keep in mind that in terms of composition, white space (or negative space) is also an element. White space gives our eyes paths to follow through the design.