Structure & Form

In order to improve and maximize the visual display of our product, we need to understand the rules and guidelines that form it.


In this page

Rules

With time and care, we can create an incredible experience for our travel advisors.

  • The Grid: Grids bring organization not only to the design, but to the process of creating design.
  • Emphasis and scale: Figuring out the focal point of the design will give your eye the guide it requires to structure the composition, as well as organically build hierarchy.
  • Balance: Keep in mind that in terms of composition, white space (or negative space) is also an element. White space gives our eyes paths to follow through the design.