Design Language

A set of rules and principles that guides Classic Vacation's visual identity, ensuring designs have a sense of continuity.

In this page

The Building Blocks

Visual Communication

A robust visual design language is the cornerstone of good design. Developing this design language will allow Classic Vacations to create convergent and coherent experiences.

Consistency

To achieve consistency in design, it's vital to define reusable and cross-platform components. See Material Design.

Product Recall

Our goal is create an authentic design language is follow consistently to create recognizability for Classic Vacations.

Clarity

We put a strong focus on clarity – we wanted to make our UI clean, not cluttered. By following a minimalist approach, we minimized the number of elements that users have on every screen and created a highly‐focused experience.

A Way to Innovate

The Customer Focus Mindset

With so much competition in the travel industry, companies invest significant resources to make users try their products. Companies invest in innovation and try to break new ground to attract users and peak their interest. Visual design is often the fastest and inexpensive way for a product to innovate.

Engage Users

Classic Vacations goal is to create an innovative design language that feels customized for its audience. This process helped us to identify the opportunities for Classic Vacations language:

• Scalable Design Language
• Unique Design DNA
• Be Bold Yet Timeless